Generate Demand For Your Product or Service With Colossal's Meta Ads Campaigns.
MORE INFORMATION ABOUT META ADS
Should I Use Facebook Ads, Instagram Ads or Both?
First off, you may be better off using neither!
However, we typically run ads to both Facebook and Instagram, and let Meta's machine learning figure out where to best advertise the ads.
In our experience, the most important aspects to running successful Meta Ads is focusing efforts into the messaging, offer and ad design.
What Meta Ads Strategies Does Colossal Have Up Its Sleeve?
We do not claim to have any silver bullet with our ad strategies.
And ultimately, the way each advertising campaign and strategy is run is on a case-by-case basis.
Even though we cannot guarantee that any particular strategy will work for your business, as a general rule the ads need to offer something to the market that wants it, and present it in an eye-catching and clear manner.
Also we usually do split-testing.
Lots and lots of split-testing...
When Should I Use Meta Ads instead of SEO and Google Ads?
First things first, sometimes you're best using a combination to dominate the online market.
However, the way we describe the difference is Demand Capture vs Demand Generation.
Colossal's Online Presence Boosters, SEO and Google Ads, are Demand Capture. That is, they are used to capture the existing demand by your target market. For instance, a Google Ad that puts a lawncare business's website at the top of user's search "mow lawn" is capturing the demand that exists.
Meta Ads are generally used for Demand Generation. For instance, let's say your product or service solves a problem that your target customer has not searched Google for a solution. By advertising your product or service to them proactively, you may get them thinking about the problem and then they engage with you.
That is Demand Generation. There was no or minimal demand in your prospect, but by being proactive and putting an ad in front of them, they start desiring a solution to the problem and then they engage with you.
We can also conduct assessments to estimate ongoing demand for your product or service in your target market, which can help determine which strategies may be suitable for your business.
Does Colossal Provide Different Levels of Meta Ads Management?
Yes, we do.
Currently all our Meta Ads management services are provided on a customised basis.
As such, there is no set pricing we have on our website.
Get in contact to see if our Meta Ads services may be useful for your business.
